Founding customer
Become a founding customer.
We are launching to a waitlist, not a shop. Joining is free — founding customers lock the £42 price before anyone else, for as long as they stay.
No payment now, no card details — just your email.
The tiers
The first hundred lock £42 for as long as they stay.
The next 400 lock it for twelve months, then move to the standard subscription price. After 500 places, the tier closes and standard pricing applies.
A free email secures the £42 founder price — nearly 30% off the £59 launch price. No payment today, no card details, just your email.
Risk-free: a free email secures £42, and nothing is charged today. You choose whether to go ahead when the drink ships. *£42 holds for as long as your subscription stays active — full terms at launch.
What founders get
- The £42 founder price, locked for life*
- A Serune ceramic jar, gifted after launch
- A digital sleep guide, at launch
- First access, before the public
- Access to the team — suggestions, comments and updates
Founder FAQ
Questions
Is there a contract? +
No fixed multi-year contract. Founders keep £42 for as long as the subscription stays active, which rolls onto the standard Subscribe & Save price; you will always see the terms in full before you commit.
What am I paying now? +
Nothing. Joining the waitlist is free — your email secures the £42 founder price. You choose whether to go ahead when the drink ships.
When does it ship? +
Pre-orders open in early October 2026, with first dispatch at the end of October.
Can I cancel? +
Your subscription is yours to manage from your account. The reservation itself is free, with no payment taken.