A 60-second check

Which sounds more like your nights?

Just after early access? Join the waitlist — free.

This check reflects your answers, never diagnoses, and makes no health claim. Every active is named and precisely dosed on the pack.

Eight disclosed activesNo melatoninMade in the UKSaffron (affron®) hero botanicalFree to join, no payment now

The difference

Melatonin gets you down. It doesn't keep you there.

Serune was built for what comes after — the second half of the night. No melatonin, no hormones, nothing for the body to learn to lean on.

Read the label before you buy anything

Eight actives. Named, precisely dosed, at their researched level.

No proprietary blends, no hidden amounts. Every dose is on the label — the whole persuasion is the specificity.

3,000 mg
Glycine
Signals the night has begun; supports the core-temperature drop behind the 3am wake.
150 mg
Magnesium bisglycinate1
Chelated, not oxide. Normal nervous-system function; reduction of tiredness.
200 mg
L-Theanine
Quiets the mind without sedating — the racing-mind angle.
400 mg
Lemon balm
A standardised leaf extract for the switched-on evening mind.
28 mg
Saffron (affron®)
A branded, characterised extract, clinically studied.
The hero botanical
~400 mg
Chamomile
Its apigenin meets GABA receptors — the off switch.
2.8 mg
Vitamin B6 (P-5-P)2
The form the body uses directly. Regulation of hormonal activity.
10 mg
Zinc citrate3
Contributes to normal cognitive function.

1. Magnesium contributes to normal nervous-system function and the reduction of tiredness and fatigue. 2. Vitamin B6 contributes to the regulation of hormonal activity. 3. Zinc contributes to normal cognitive function.

The ritual

At 9pm, most people are still in their day.

Serune is permission to leave it. Dissolve one sachet into hot water, or any milk you like. Watch it darken. Sit somewhere you like sitting. The repetition is not indulgence — it is the mechanism.

The moon has always known.

Nocturnal still-life — the 9pm pour
Nocturnal still-life — the 9pm pour

Founding customers

Reserve the first hundred places.

We are launching to a waitlist, not a shop. Joining is free — founders lock the £42 price before anyone else, for as long as they stay.

£42 locked, for as long as you stay — £59 at launch.

First 100 lock £42 for as long as they stay. The next 400 for twelve months. Then the tier closes. Free to join — no payment now. *£42 holds for as long as your subscription stays active — full terms at launch.

What founders get

  • The £42 founder price, locked for life*
  • A Serune ceramic jar, gifted after launch
  • A digital sleep guide, at launch
  • First access, before the public
  • Access to the team — suggestions, comments and updates